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Law Firm SEO vs. PPC, Which Does Your Firm Need?

If you are a law firm located in New York then you must have considered online marketing to increase awareness about your brand and services. Engaging a law firm web marketing in New York is a common practice these days and most law firms are acquiring law firm SEO services in New York to boost their business and increase revenues. However, you might be wondering which law firm marketing company in New York would be the best option for your firm. Well, before we go into that, why don’t we explore what do you need for your law firm; SEO or PPC.


Understanding the type of marketing needed for your business can be a daunting task, and if you are unfamiliar with online marketing terminologies, then making a decision can put you through a dilemma. Most people struggle in determining the difference between SEO and PPC, which is why making an informed-decision, can be difficult for most law firms. However, while most people would be confused about what SEO and PPC refers to, understanding their role and purpose is not all that difficult. Before you decide if your law firm needs SEO or PPC, here is what you need to know:


Search Engine Optimization (SEO)

In simplest terms, SEO is improving your search engine ranking to increase the flow of traffic on your website. In today’s era, search engines dominate the internet realm and offer a gateway to potentially limitless information in an organized and civilized manner. It is thanks to search engines that we do not have to go thru a massive list of websites just to find the right one. With search engines, finding a reliable result is almost certain, every time. So how does search engine ranking affect a business you might wonder? Well, these days, all our internet search activity is refined thru search engines and we have grown accustomed to the process.


This also means that we rely on the results shown to us by search engines and commonly depend on the top results as the most viable results. Due to this fact, organizations around the world compete for higher search engine rankings. Thus, they go for search engine optimization. It should be noted here that search engine optimization or ranking on top of a search engine does not require you to pay a marketing cost to the search engine. Therefore, if you are looking for cost-effective measures to increase the traffic on your website and boost your revenues, you need to go for law firm SEO services in New York. A law firm web marketing in New York will help you create content using ‘keywords’ or ‘key phrases’ that are often used to search for similar services in the vicinity. Then, using their phrases and keywords, the marketing company will generate content that will be posted on your website. All search engines have robots or crawlers that regularly visit websites and download all the content into their database. Therefore, if a search engine user types in a search string that matches with the content you have on your website, you will appear in their searched.



Pay Per Click (PPC) is an online advertisement platform offered by search engines. Unlike SEO, PPC requires an upfront payment to promote or push your website on top of the list. There are a few advantages and disadvantages to this. If you are a new website and need to improve your traffic in a short span, then PPC is the right thing to do. However, your website will be de-listed from the top as soon as your advertisement budget runs out (and that usually runs out fast). Secondly, PPC can be costly for businesses and a lot of your money can go to waste if the clicks are by unintended clients. However, PPC offers quick results compared to SEO, which usually requires a few months before your website can make it to the first page.


Choosing between SEO and PPC can be a difficult decision, as they both offer a similar solution i.e. increasing traffic and potential revenues. However, choosing what is best for your business will depend on your marketing budget, urgency, and type of services.

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